For my magazine, I have thought of all the ways that I would like to market my magazine to my target audience through cross media marketing.
Internet - By using the internet such as social networking sites e.g. Twitter and Facebook, can target my audience and gain a wider audience as most teenagers these days use the internet on a daily basis.
Posters - Posters are a traditional way of advertising. It is also cheap, easy, simple and more accessible which can be noticed by the general public who are walking down the street. However, it could compete with other peoples posters and could potentially be moved, damaged or covered over by other posters.
Advertising - T.V advertising is the most popular form of advertising. It targets a wider, more captive audience, both at regional as well as national. It also requires a very short span of time to reach the public. Most people these days watch television on a daily basis which is an advantage, however, the cost is very high for TV advertising.
Billboard - Billboard advertising can be very effective as a promotional tool for my magazine. It is big and eye catching and targets a large and diverse market. It also guarantees audience however, it could be expensive and there are risks of vandalism or weather conditions.
